TITLE

All About Anna

PUB. DATE
December 2013
SOURCE
Checkout;Dec2013, Vol. 39 Issue 12, p66
SOURCE TYPE
Periodical
DOC. TYPE
Interview
ABSTRACT
An interview with Anna Malmhake, chief executive officer (CEO) at Pernod Ricard USA LLC, is presented. Malmhake reflects that uniqueness of Irish whisky helped the company in maintaing a place around world's market. Malmhake states that smoother taste is the unique selling proposition of Jameson Irish whiskey. Malmhake also comments on the role of brewing companies in responsible alcohol consumption.
ACCESSION #
93454472

 

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