Steering P&G to efficiency

Lawrence, Jennifer
July 1993
Advertising Age;7/26/1993, Vol. 64 Issue 31, p11
Trade Publication
Interviews Durk Jager, executive vice president of Procter & Gamble Co., about the company's move into value pricing. Products that are not on value pricing that will be going on it in 1994; Information on how he deal with the competitive response to value pricing; View on the reduction in couponing; Advertising strategy of the company since moving to value pricing.


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