TITLE

Steering P&G to efficiency

AUTHOR(S)
Lawrence, Jennifer
PUB. DATE
July 1993
SOURCE
Advertising Age;7/26/1993, Vol. 64 Issue 31, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Interviews Durk Jager, executive vice president of Procter & Gamble Co., about the company's move into value pricing. Products that are not on value pricing that will be going on it in 1994; Information on how he deal with the competitive response to value pricing; View on the reduction in couponing; Advertising strategy of the company since moving to value pricing.
ACCESSION #
9311153995

 

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