50 YEARS OF alpinestars

October 2013
Australian Motorcycle News;10/31/2013, Vol. 63 Issue 9, p52
An interview with motorcycle and automotive racing gear manufacturer Alpinestars chief executive officer (CEO) Gabriele Mazzarolo is presented. Mazzarolo discusses the factors that contributed to the success of the company which is celebrating its 50th anniversary in 2013. He mentions the origin the name of the company, the significance of racing during the 1953, and how he got involved in th company. He also shares the changes he implemented when they acquired the company in 1993.


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