TITLE

Tesco leads as super Mason's supermarket

AUTHOR(S)
Lewis, Elen
PUB. DATE
January 2003
SOURCE
Brand Strategy;Jan2003, Issue 167, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Details the conversation with Tim Mason, marketing director of Tesco, on brand innovations and stretching every sinew to give customers a good shopping trip in Great Britain. Career highlights; Educational attainment; Complacent of Mason about Tesco's competition; Design of each marketing strategies.
ACCESSION #
8870424

 

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