Tesco leads as super Mason's supermarket

Lewis, Elen
January 2003
Brand Strategy;Jan2003, Issue 167, p14
Trade Publication
Details the conversation with Tim Mason, marketing director of Tesco, on brand innovations and stretching every sinew to give customers a good shopping trip in Great Britain. Career highlights; Educational attainment; Complacent of Mason about Tesco's competition; Design of each marketing strategies.


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