TITLE

THE PERFECT RECIPE OF SUCCESS

AUTHOR(S)
Kohli, Mansi
PUB. DATE
May 2013
SOURCE
4Ps Business & Marketing;May2013, Vol. 8 Issue 5, p64
SOURCE TYPE
Periodical
DOC. TYPE
Interview
ABSTRACT
An interview with Samar Qureshi, director of Fast Trax Food Pvt. Ltd., is presented. He mentions that Hockey World Cup 2010 and Commonwealth Games 2010 have given them mileage besides their associations with Delhi Daredevils. He states that the need of an Indian Quick Service Restaurant (QSR) is the first factor that have impacted his decision to start Fast Trax. He says that they have catered successfully to the appetite of the modern consumer of India with their innovative strategies.
ACCESSION #
88092382

 

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