Sirohi, Keshia
May 2013
4Ps Business & Marketing;May2013, Vol. 8 Issue 5, p55
An interview with Mehul C. Choksi, chairman and managing director of the Gitanjali Group, is presented. He mentions that he took over the reins of diamond-cutting's family business at a young age after his father died. He states that the company successfully achieved success at every level by combining his unique business model and far-sightedness. He claims that innovation has frequently taken a centre stage when it comes to developing their business strategies.


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