TITLE

'In 2013, focus, would be on modernising kitchens'

AUTHOR(S)
Pal, Neha
PUB. DATE
April 2013
SOURCE
Pitch;Apr/May2013, Vol. 10 Issue 7, p52
SOURCE TYPE
Periodical
DOC. TYPE
Interview
ABSTRACT
An interview with Tupperware India chief marketing officer (CMO) Anshu Bagai is presented. When asked about the company's marketing strategy for 2013, he mentions that the strategy builds on the large market share of Tupperware in India. He adds that the firm also uses social media sites to promote its products such as Facebook and Twitter.
ACCESSION #
88036033

 

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