TITLE

'We are enabling the youth to share stories through music'

AUTHOR(S)
Mohapatra, Abhinav
PUB. DATE
April 2013
SOURCE
Pitch;Apr/May2013, Vol. 10 Issue 7, p45
SOURCE TYPE
Periodical
DOC. TYPE
Interview
ABSTRACT
An interview with Lenovo India marketing director Shailendra Katyal is presented. When asked about the marketing campaigns of the company, he mentions that its brand position reflects the goals of the firm. He adds that the company uses television and digital advertisements to promote its services and products.
ACCESSION #
88036029

 

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