"Golf is becoming the No 2 sport in the country"

Khullar, Arshiya
April 2013
Pitch;Apr/May2013, Vol. 10 Issue 7, p32
An interview with Brandon de Souza, managing director of Tiger Sports Marketing, is presented. When asked about the challenge of monetizing sports properties, Khullar states that some companies do not benefit from sponsorships in less popular sports such as hockey. He adds that many advertising agencies and company start to invest in other popular sports aside from cricket.


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