TITLE

"Sports marketing isn't just a media buy"

AUTHOR(S)
Khullar, Arshiya
PUB. DATE
April 2013
SOURCE
Pitch;Apr/May2013, Vol. 10 Issue 7, p30
SOURCE TYPE
Periodical
DOC. TYPE
Interview
ABSTRACT
An interview with Kartik Varma, country head at Rush Sports Marketing & Investment, is presented. When asked about sports sponsorship, Khullar mentions that companies invest in this strategy since most of the time their marketing objectives are being met by their move. He adds that sports with mass appeal offer better opportunities for firms to promote their products than others.
ACCESSION #
88036022

 

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