"Sports marketing isn't just a media buy"

Khullar, Arshiya
April 2013
Pitch;Apr/May2013, Vol. 10 Issue 7, p30
An interview with Kartik Varma, country head at Rush Sports Marketing & Investment, is presented. When asked about sports sponsorship, Khullar mentions that companies invest in this strategy since most of the time their marketing objectives are being met by their move. He adds that sports with mass appeal offer better opportunities for firms to promote their products than others.


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