The ShopHouse Effect

Cobe, Patricia; Smith, Sam
June 2013
CSP;Jun2013, Vol. 24 Issue 9, p87
Trade Publication
An interview with ShopHouse Southeast Asian Kitchen founders Nate Appleman and Tim Wildin is presented. According to Wildin, the most surprising part about ShopHouse is how well the final dishes were received by customers. Appleman explains that the they taught their crew about Southeast Asian food by making them study the menu and by eating the food. Wildin adds that one of the lessons they learned is to go with the menu items that work on both the operational and culinary levels.


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