TITLE

The ShopHouse Effect

AUTHOR(S)
Cobe, Patricia; Smith, Sam
PUB. DATE
June 2013
SOURCE
CSP;Jun2013, Vol. 24 Issue 9, p87
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
An interview with ShopHouse Southeast Asian Kitchen founders Nate Appleman and Tim Wildin is presented. According to Wildin, the most surprising part about ShopHouse is how well the final dishes were received by customers. Appleman explains that the they taught their crew about Southeast Asian food by making them study the menu and by eating the food. Wildin adds that one of the lessons they learned is to go with the menu items that work on both the operational and culinary levels.
ACCESSION #
88035963

 

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