TITLE

backpage

PUB. DATE
February 2013
SOURCE
Marketing News;Feb2013, Vol. 47 Issue 2, p72
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
An interview is presented with Chris Wareham, director of product management at software company Adobe Systems Inc. He discusses topics including the success of Adobe's 2013 "Marketing Myths" advertising campaign, how Adobe's Marketing Cloud software portfolio will benefit the marketing industry, and a discussion of Adobe's marketing strategy for its other products.
ACCESSION #
87688565

 

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