Industry Insider: Greg Downey

March 2013
Sport Marketing Quarterly;Mar2013, Vol. 22 Issue 1, p5
Academic Journal
An interview with senior director at the National Association for Stock Car Auto Racing (NASCAR) Greg Downey is presented. When asked his strategies for reaching multicultural audiences, he informs about some of his plans such as partnership with cable television network FOX Deportes. He supported digital media in building NASCAR as a brand when asked about the same. He has also informed about the Driver Star Power Platform with regards to Industry Action Plan (IAP), when queried about it.


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