TITLE

Andy Polansky

AUTHOR(S)
Cooper, James
PUB. DATE
March 2013
SOURCE
Adweek;3/18/2013, Vol. 54 Issue 11, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
An interview is presented with Andy Polansky, Chief Executive Officer (CEO) of the public relations firm Weber Shandwick. Polansky says that public relations firms are increasingly involved in their clients' overall marketing strategies. He says that public relations firms have specialized in the use of social media. Polansky says that his earlier career as a reporter and sportswriter was ideal training for public relations.
ACCESSION #
86427834

 

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