TITLE

AGENCY

PUB. DATE
September 2012
SOURCE
Event;Sep2012, p49
SOURCE TYPE
Periodical
DOC. TYPE
Interview
ABSTRACT
An interview with Tom Johnson, director of London, England-based Beatwax, about his work is presented. He says that in 2012, they have been approached by consumer brands to organise experiential campaigns. Johnson cites the lessons he learned since taking over as the agency's director. He explains the significance of becoming part of Beige for the agency.
ACCESSION #
79816296

 

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