TITLE

DISNEY TAKES SUMMER

PUB. DATE
August 2012
SOURCE
Multichannel News;8/27/2012, Vol. 33 Issue 33, p6
SOURCE TYPE
Periodical
DOC. TYPE
Interview
ABSTRACT
An interview with president and chief creative officer Gary Marsh of Disney Channels Worldwide in the U.S. is presented. He shares their strategy that help them became the first network to defeat Nickelodeon and the most-watched cable network. Marsh stresses that they are confident about the quality of the content they have created. He also reveals their plan to continue their top position in the market.
ACCESSION #
79342869

 

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