TITLE

Stringham turns HSBC from guest to resident

AUTHOR(S)
Lewis, Elen
PUB. DATE
October 2002
SOURCE
Brand Strategy;Oct2002, Issue 164, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Interviews Peter Stringham, group general manager of marketing at HSBC financial firm in Great Britain. Profile of Stringham; Branding strategy of the firm; Advertising spending of the company.
ACCESSION #
7583986

 

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