Changing channels

May 2012
Public Relations Tactics;May2012, Vol. 19 Issue 5, p18
Trade Publication
An interview with Fred Cook, chief executive officer (CEO) of GolinHarris, is presented. Cook comments on the progress of the company's g4 business model. He mentions that the company conducted meetings and focus groups before introducing the new model to its staff. He encourages students to acquire specialize skills in preparation for integrated marketing approach in hiring new employees.


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