Marketing With a Conscience

Higgins, Kevin T.
July 2002
Marketing Management;Jul/Aug2002, Vol. 11 Issue 4, p12
Interviews David W. Zucker, senior vice president of Porter Novelli. Views on cause-related marketing; Opinion on the significance of cause-related marketing to a company's branding strategy; Distinction between cause-related marketing and strategic philanthropy.


Related Articles

  • VIDEO: The Rise of Online Wellness Retailers. Vosburgh, Robert // Supermarket News Expert Blog;4/3/2012, p7 

    A video of an interview with David Zucker, chief marketing officer at Vitacost.com is presented.

  • FD IN FIVE MINUTES. Rawstone, Annette // Third Sector;2/11/2014, Issue 785, p19 

    An interview with Sharon Edwards, finance director (FD) of the Person Shaped Support community support charity, is presented including why she likes working with numbers, what her dream job is and the strangest situation she has ever been in.

  • Law & Governance - In the boardroom - Changemakers.  // Third Sector;11/22/2011, Issue 685, p17 

    An interview with an unnamed officer from Changemakers is presented. Changemakers is a charitable organization that offers young people leadership development. It is lead by part-time management consultant Howard Exton-Smith. The officer speaks about the organizational structure of the charity,...

  • FD IN FIVE MINUTES. Rawstrone, Annette // Third Sector;4/29/2014, Issue 795, p19 

    An interview with Julian Anthony, finance director of the Jewish learning disability charity Norwood is presented, wherein he discusses what he likes best about his job, why he works for a charity, and his inspiration.

  • FD IN FIVE MINUTES. Penney, Richard // Third Sector;Dec2015, Issue 819, p45 

    The article presents an interview with Richard Penney, director of finance at the support and research charity Parkinson's UK as of December 2015, who discusses how he got into finance, the most challenging aspect of his job, and switching off work emails on his phone when at home.

  • Personal account. Greenberg, Steven // Third Sector;7/28/2009, p18 

    An interview with Steven Greenberg, head of individual marketing at Age Concern and Help the Aged, is presented. According to Greenberg, the best advice he was given was to believe in his charity. He mentioned that one of the greatest challenges in his career was when he was tasked to make an on...

  • New Directions for Higher Education: Q&A with Teagle Foundation Prez Judith Shapiro. DiSalvio, Philip // New England Journal of Higher Education;5/6/2014, p1 

    An interview with Judith Shapiro, president of the Teagle Foundation, a private foundation, is presented. She says the means for philanthropic foundation to be strategic in different ways and the benefit for such foundation to have venture capital. She emphasizes the resources of...

  • Intel Chief Talks About Education. Trotter, Andrew // Education Week;12/5/2001, Vol. 21 Issue 14, p8 

    Presents an interview with Craig R. Barrett, chief executive officer of Intel Corp. Identification of Barrett as a leading sponsor in educational initiatives; Revelation of the benefits of educational initiatives to companies; Views on educational standards; Implications of the 'digital divide'...

  • LEADING THE PACK. Taylor, Sarah // FN: Footwear News;10/18/2004, Vol. 60 Issue 41, p16 

    Interviews Burt Tansky, president and CEO of The Neiman Marcus Group, about the FFANY Shoes on Sale fund-raising effort for breast cancer research. Involvement of his company in the fight against breast cancer; Views on the alliance between a charity and a retailer; Impact of the company's...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics