GM hopes to avoid mistakes with '9-3-1' design process

June 2002
Automotive News;6/17/2002, Vol. 76 Issue 5987, p4D-Z
Trade Publication
Interviews Ed Welburn, Anne Asensio, Wayne Cherry and Bryan Nesbitt, executive directors of General Motors Corp. in the U.S. Difficulties of joint projects with alliance partners; Definition of 9-3-1 process; Importance of automobile design.


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