Middlebrook: Simple offers bring GM traffic

June 2002
Automotive News;6/10/2002, Vol. 76 Issue 5986, pM4
Trade Publication
Interviews John Middlebrook, vice president and general manager of vehicle brand marketing and corporate advertising for General Motors Corp. Emphasis on consumers and dealership; Reactions on the presence of competitors in the commercial market; Importance of communication between corporations and dealers.


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