TITLE

Middlebrook: Simple offers bring GM traffic

PUB. DATE
June 2002
SOURCE
Automotive News;6/10/2002, Vol. 76 Issue 5986, pM4
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Interviews John Middlebrook, vice president and general manager of vehicle brand marketing and corporate advertising for General Motors Corp. Emphasis on consumers and dealership; Reactions on the presence of competitors in the commercial market; Importance of communication between corporations and dealers.
ACCESSION #
6877973

 

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