TITLE

Kia's 1st step: 'We have to improve quality'

PUB. DATE
May 2002
SOURCE
Automotive News;5/20/2002, Vol. 76 Issue 5984, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Interviews chief executive officer J.H. Lee about the market penetration of Kia Motors America Inc. in the U.S. Components to establish brand legitimacy; Plans of expanding dealer base; Initiative in marketing.
ACCESSION #
6778626

 

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