TITLE

Using social media to reach customers: One rep's tale

AUTHOR(S)
Henry, Kevin
PUB. DATE
November 2011
SOURCE
Proofs;Nov2011, Vol. 94 Issue 5, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
An interview with Christy Conway, a field sales consultant with Henry Schein Dental in San Diego, California, on her success on the use of social media to reach customers in the dental industry, is presented. Conway cites that she started using social media to reach dental teams in 2009 when she was on maternity leave. She mentions that dentists and team members are very receptive to using social media. She mentions that Facebook and YouTube are the two big social media sites to reach customers.
ACCESSION #
67402511

 

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