Crowdsourcing Capitol Hill

D'Aprile, Shane
September 2011
Campaigns & Elections (2010);Sep/Oct2011, Vol. 32 Issue 306, p55
An interview with GeniusRocket chief executive officer (CEO) Mark Walsh is presented. When asked about crowdsourcing value, Mark says that it is based on marketing and advertising, where crowdsourcing can perform the message rendered by an advertisement. When asked about curated crowdsourcing, Mark tells that it is a customized, speedy form of diverting tasks to trained workers from third-party businesses or firms.


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