TITLE

Fast-tracking ECU development

AUTHOR(S)
Case, Lenny
PUB. DATE
September 2011
SOURCE
Automotive Industries;Sep2011, Vol. 191 Issue 9, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
This article presents an interview with Marc Serughetti, product marketing director of Synopsys Inc. He says that automotive OEMs are differentiating with the user experience provided to end customers, provide improved functionality for similar cost. He also says that adoption of standards like AUTOSAR will require better coordination amongst the ECU development community. Also, a comprehensive set of development solutions for OEMs is being offered by them.
ACCESSION #
66858861

 

Related Articles

  • Fast-tracking ECU development. Case, Lenny // Automotive Industries;Oct2011, Vol. 191 Issue 10, p33 

    The article presents an interview with Marc Serughetti, product marketing director at Synopsys Inc. When asked about the challenges facing (electronic control unit) ECU developers, Serughetti replies that the increased software content, combined with concerns around safety and design robustness...

  • Synopsys launches IP OEM partner program based on DesignWare. Deffree, Suzanne // Electronic News;11/24/2008, Vol. 54 Issue 47, p10 

    The article reports on the launch of the Internet protocol (IP) original equipment manufacturer (OEM) partnership program of Synopsys Inc. in the U.S. The partnership program is designed to expand the traditional customer/supplier relationship, which allows participating companies to access the...

  • Where are the Chinese? Wilson, Andy // Vision Systems Design;Jan2005, Vol. 10 Issue 1, p88 

    Focuses on the small percentage of Chinese manufacturers offering original equipment manufacture machine-vision products. Experiences of a marketing manager in selling lasers; Reasons for the lack of available machine-vision products from China.

  • Performing parts. Wilkins, Becca // International Construction;Oct2007, Vol. 46 Issue 8, p45 

    The article focuses on the implications of genuine machine parts on the reliability and efficiency of the construction machinery. According to the Original Equipment Manufacturers that investing in will-fit or non-genuine parts will result in less reliable and inefficient machinery. The senior...

  • Production delays spark changes among builders. Gigley, Chris // Waste & Recycling News;6/27/2011, Vol. 17 Issue 4, p0028 

    The article reports that garbage truck makers are combating the economic downturn. Jim Rogers, vice president of sales and marketing at EZ Park said that most suppliers improving, but other body builders are pointing chassis producers as the main cause of lag. Several vendors said their largest...

  • A CUSTOM FIT. KNUDSON, BROOKE // Manufacturing Today;Winter2009, Vol. 9 Issue 1, p82 

    The articles features the original equipment manufacturer of specialty vehicles and trailers Renegade/Kibbi LLC. The company background is presented. The firm uses a heavy-duty commercial chassis manufactured by Freightliner and Volvo Motor Co. as their primary platform for the Renegade product...

  • Garmin Lands 3rd OEM Deal. Gilroy, Amy // TWICE: This Week in Consumer Electronics;1/28/2008, Vol. 23 Issue 3, p76 

    The article reports that Garmin International will begin supplying Bayerische Motoren Werke (BMW) with a custom Nuvi 360 personal navigation device (PND) as a dealer-installed option for the BMW 1 and 3 vehicle series. The BMW solution features a customized bracket that lets owners mount the...

  • The evolution of supply chain collaboration software. McCrea, Bridget // Modern Materials Handling;2015 Supplement, p50 

    The article discusses the evolution of the collaboration software of supply chain. Topics discussed include the benefits provided by collaborative software to supply chain in terms of bringing the disparate entities onto the same page, the statement of marketing manager Ellen Malfliet regarding...

  • Automation Trends for Packaging OEMs. Presher, Al // Design News;Sep2010, Vol. 65 Issue 9, pS12 

    An interview with Andy Hansbrough, vertical market manager for packaging at Kollmorgen Industrial Drives, is presented. When asked about the challenges faced by original equipment manufacturers (OEMs) in packaging machinery development, he refers that the focus for OEMs is machine performance....

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics