HBO Puts Marketing Muscle to Work

September 2011
Multichannel News;9/5/2011, Vol. 32 Issue 33, p12
An interview with HBO Sports senior vice president Mark Taffet is presented. He says that the Turner Broadcasting System's CNN, TNT and TBS is a win-win situation for the sport broadcasting industry to market the Mayweather-Ortiz and Pacquiao-Marquez fights. He added that the exposure of HBO PPV in the Turner network is great for sport and its affiliates. He also mentions that he do not have any reaction to Fox Sports' multi-year deal with Ultimate Fighting Championship (UFC).


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