Comcast's Cohen: Broadband Aid Is 'Essential'

September 2011
Multichannel News;9/26/2011, Vol. 32 Issue 36, p31
An interview with David Cohen, executive vice president of Comcast Corp. is presented. David Cohen mentions that Comcast's Internet Essentials program is not intended to make money. He states that they have gone so far on the requirements of the U.S. Federal Communications Commission (FCC) order in terms of up-front marketing expenses expenditure. He also notes that success can be measured if 100 people sign up for the Internet Essential program.


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