TITLE

Marshalling Disney's Resources

PUB. DATE
September 2011
SOURCE
Multichannel News;9/26/2011, Vol. 32 Issue 36, p27
SOURCE TYPE
Periodical
DOC. TYPE
Interview
ABSTRACT
An interview with Gary Mash, president of Disney Channels Worldwide, is presented. He states that he and his co-chairman Anne Sweeney aim to develop and present Disney-quality stories and characters that will entertain and inspire. He emphasizes that their trusted relationship with the viewers is considered as the business' greatest strength. He also mentions the anticipated launch of the Disney Junior brand in which the television show "Jake and the Never Land Pirates" was introduced.
ACCESSION #
66332979

 

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