TITLE

WB's Strategy for Boffo VOD

PUB. DATE
November 2010
SOURCE
Multichannel News;11/1/2010, Vol. 31 Issue 41, p31
SOURCE TYPE
Periodical
DOC. TYPE
Interview
ABSTRACT
An interview with Michele Edelman, vice president of marketing at Warner Bros. Digital Distribution, is presented. When asked about the aggressive approach of the company in cable video-on-demand business, she states that the strategy is effective in attracting more customers. She discusses the benefits of "The Video Store Just Moved" marketing campaign to the company. She also notes the impact of social networking sites on DVD sales.
ACCESSION #
66143925

 

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