TITLE

Wilhite seeks unity in Nissan ad effort

PUB. DATE
April 2002
SOURCE
Automotive News;4/8/2002, Vol. 76 Issue 5978, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Interviews Steve Wilhite, vice president of marketing at Nissan North America Inc. Opinion on the need of a brand building project for Nissan; Views on the importance of a strong tag line to Nissan's communications; Remarks on the age range of Nissan's buyers.
ACCESSION #
6570006

 

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