How your company can be BOLD, be brave, and be different

Henry, Kevin
September 2011
Proofs;Sep2011, Vol. 94 Issue 4, p18
Trade Publication
An interview with Shaun Smith and Andy Milligan, authors of the book "BOLD: How to Be Brave in Business and Win" is presented. When asked how they define a BOLD business, they refer to one that pursues its purposes first and its profit as a consequence of that. They believe that their book provides a clear eight-step process to follow in thinking about how to be bold. They advise to map the end-to-end customer journey and challenge every step along the way.


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