TITLE

How your company can be BOLD, be brave, and be different

AUTHOR(S)
Henry, Kevin
PUB. DATE
September 2011
SOURCE
Proofs;Sep2011, Vol. 94 Issue 4, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
An interview with Shaun Smith and Andy Milligan, authors of the book "BOLD: How to Be Brave in Business and Win" is presented. When asked how they define a BOLD business, they refer to one that pursues its purposes first and its profit as a consequence of that. They believe that their book provides a clear eight-step process to follow in thinking about how to be bold. They advise to map the end-to-end customer journey and challenge every step along the way.
ACCESSION #
65645251

 

Related Articles

  • Bold: How to be brave in business and win. Cree, Richard // Director;May2011, Vol. 64 Issue 9, p16 

    The article reviews the book "Bold: How to be Brave in Business and Win," by Shaun Smith and Andy Milligan.

  • BOLD: How to Be Brave in Business and Win. SILVERSTEIN, BARRY // ForeWord Reviews;Sep/Oct2011, Vol. 14 Issue 5, p44 

    The article reviews the book "BOLD: How to Be Brave in Business and Win," by Shaun Smith and Andy Milligan.

  • "TO BULID A BRAND FROM SCRATCH IS A TOUGH ASK". Warner, Steven Philip // 4Ps Business & Marketing;Jun2013, Vol. 8 Issue 6, p71 

    An interview with The Caffeine Partnership founder Andy Milligan is presented. Milligan says that "once-loved" brands which are dormant are valuable for two main reasons, first they have 'equity' which has been created for years over communication and product experience, and they are registered...

  • The first time can be murder. Dahlin, Robert; Hix, Charles // Publishers Weekly;10/23/1995, Vol. 242 Issue 43, p37 

    Presents interviews with debuting authors of mystery books. Joanna Elm, author of `Scandal'; Elise Title's `Romeo'; Gary Hardwick's `Cold Medina'; Dexter Dias' `False Witness'; Sarah Andrews' `Tensleep'; Larry Maness' `Nantucket Revenge.' INSET: Unraveling puzzles, gaily..

  • Talking books. Kipling, Kay // Sarasota Magazine;Dec96, Vol. 18 Issue 10, p39 

    Presents interviews with several authors based in Sarasota, Florida. Stuart Kaminsky; Bruce Rodgers; Leslie Glass; Susan Kelley; Joseph Hayes; Robert Plunket; Peter King; Brooksie Bergen; Jack Gilhooley; Jack Fournier; Chris Browne; Ralph Smith.

  • Margie.  // Gay & Lesbian Times;9/18/2008, Issue 1082, p68 

    An interview with a freelance writer and assistant women's crew coach by the name of Margie is presented.

  • Picture books. Clancy, Sue // Reading Time;May98, Vol. 42 Issue 2, Reading Time Supplement p3 

    Presents interviews with authors and illustrators, David McKee, Tomie de Paola, Mick Inken and Debbie Inkpen, who attended the 1998 Children's Book Council of Australia's Conference. Central story of McKee's book Charlotte's Piggy Bank'; What de Paola's books reflect; How Mick Inkpen brings his...

  • Talk Show: The Rise of the Literary Interview. Bawer, Bruce // American Scholar;Summer88, Vol. 57 Issue 3, p421 

    Discusses the evolution of the literary interview. Admiration for interviews of writers by the 'Paris Review'; Ways in which 'interviews verite' seem to involve poets more than fiction writers; Role of the questioner as a poet in para-critical interviews; Reasons why writers agree so readily to...

  • What are you doing this summer?  // Quill & Quire;May2000, Vol. 66 Issue 5, p21 

    Presents interviews with the Canadian authors regarding summer activities. Plans of writing books and novels; Inclusion of short stories and dysfunctional lives; Requirement for the travel activities for research and writing purposes.

Share

Read the Article

Courtesy of NEW JERSEY STATE LIBRARY

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics