TITLE

Magazines play new role for makers

PUB. DATE
April 2002
SOURCE
Automotive News;4/1/2002, Vol. 76 Issue 5977, pM2
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Interviews automotive director Dave Woodruff of G+J USA Publishing on the role of magazines for creating marketing programs for dealers in the U.S. Reasons for the creation of automotive director position; Changes in the demand of companies from magazines; Reduction in the advertising pages in the magazine publications.
ACCESSION #
6560422

 

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