Feeding the revolution: Organic grocer Rick Morrell on commerce as activism

September 2011
Briarpatch;Sep/Oct2011, Vol. 40 Issue 5, p37
An interview with organic grocer Rick Morrell is presented. He mentions that he has been an environmental activist for 12 years before he founded an organic grocery store in 1996. He discusses the contributions made by the store to the community such as how people appreciate local food as well as the understanding of fair trade and free range. He also discusses his proposal in the approval phase of the Go Green grant process.


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