TITLE

Chrysler's Dilts focuses on increasing car sales

PUB. DATE
March 2002
SOURCE
Automotive News;3/11/2002, Vol. 76 Issue 5974, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Presents an interview with Gary Dilts, senior vice president of sales of DaimlerChrysler AG. Opinion on the performance of the regional marketing plan; Strategy of convincing customers on the self-destructiveness of incentives; Views on the changes in the corporate culture.
ACCESSION #
6404451

 

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