TITLE

A lesson in the desert: the evolution of DragonFire

AUTHOR(S)
Johnson, Dennis
PUB. DATE
August 2011
SOURCE
Dealernews;Aug2011, Vol. 47 Issue 8, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
An interview with Scott Highland, general manager (GM) of Motorsport Aftermarket Group Inc.'s (MAG) DragonFire utility task vehicle (UTV) brand, is presented. When asked about the three divisions of DragonFire, Highland says that MAG focuses on the racing, outdoor and sport division of the brand. He shares DragonFire's partnership with manufacturers in developing parts for the UTV market in the U.S. He adds that they are also looking to use the social media to raise brand awareness.
ACCESSION #
63892453

 

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