TITLE

DirecTV's 'Premium' Twist to '101'

PUB. DATE
June 2011
SOURCE
Multichannel News;6/27/2011, Vol. 32 Issue 26, p20
SOURCE TYPE
Periodical
DOC. TYPE
Interview
ABSTRACT
An interview with DirecTV Inc. executive vice president (VP) of content strategy and development Derek Chang is presented. When asked about the reasons why he decides to change the name of the 101 Network, he refers that it never articulated what it meant with their customers. He says that the television program "Damages" is a critically acclaimed show and foresees it to perform well. He adds that they do not have the resources to launch original programming exclusive.
ACCESSION #
63181979

 

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