NBA Digital's New Coach

July 2011
Multichannel News;7/18/2011, Vol. 32 Issue 28, p33
An interview with Christina Miller, general manager of National Basketball Association (NBA) Digital, is presented. When asked regarding the changes to be made with NBA TV and NBA.com, she mentions that they plan to create activities and products to engage fans. Miller believes that NBA Digital has done an excellent job and she wants to continue that success through innovation. She also comments on the lockout caused by the labor dispute between NBA owners and players.


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