No splashy advertising for Honda

February 2002
Automotive News;2/4/2002, Vol. 76 Issue 5969, pM8
Trade Publication
Presents an interview with Eric Conn, vice president for national advertising for American Honda Motor Co. Inc. Disinterest of Conn with showy advertisements; Launch of the Accord automobile in the fall of the year 2002; Expenditure on ethnic marketing.


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