TITLE

No splashy advertising for Honda

PUB. DATE
February 2002
SOURCE
Automotive News;2/4/2002, Vol. 76 Issue 5969, pM8
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Presents an interview with Eric Conn, vice president for national advertising for American Honda Motor Co. Inc. Disinterest of Conn with showy advertisements; Launch of the Accord automobile in the fall of the year 2002; Expenditure on ethnic marketing.
ACCESSION #
6149367

 

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