Chrysler eyes fast food, music to entice young buyers

February 2002
Automotive News;2/4/2002, Vol. 76 Issue 5969, pM2
Trade Publication
Presents an interview with George Murphy, senior vice president of global brand marketing of Chrysler Corp. in the United States. Irrelevance of Murphy's marketing plans in the company; Condition of marketing partnerships; Contribution of dealers to advertising effectiveness.


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