TITLE

Chrysler eyes fast food, music to entice young buyers

PUB. DATE
February 2002
SOURCE
Automotive News;2/4/2002, Vol. 76 Issue 5969, pM2
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Presents an interview with George Murphy, senior vice president of global brand marketing of Chrysler Corp. in the United States. Irrelevance of Murphy's marketing plans in the company; Condition of marketing partnerships; Contribution of dealers to advertising effectiveness.
ACCESSION #
6149363

 

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