Himoinsa fights back after Spanish crash

Pollok, Murray
April 2011
International Rental News;Apr2011, Vol. 11 Issue 3, p26
Trade Publication
An interview with Guillermo Elum, sales and marketing director at the company Himoinsa Ultra Silent Generators, is presented. When asked about the market conditions for rental industries in Spain and Europe, he replied that the European market showed improvement during the second half of 2010 and the company retained its number one position in Spain. He stated that company is trying to expand in China and Eastern Europe. He informed on the company's strategy during global financial crisis of 2009.


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