TITLE

Middlebrook's formula: Simple, strong

PUB. DATE
January 2002
SOURCE
Automotive News;1/14/2002, Vol. 76 Issue 5966, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Presents an interview with John Middlebrook, vice president of vehicle brand marketing and corporate advertising at General Motors, on the keys to marketing priorities in the U.S. Approach for advertising in retail; Marketing points for 2002; Performance of the dealer marketing group of the company.
ACCESSION #
6102049

 

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