TITLE

Mini uses ‘guerrilla marketing’ approach

PUB. DATE
January 2002
SOURCE
Automotive News;1/21/2002, Vol. 76 Issue 5967, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Presents an interview with marketing communications manager for Mini Kerri Martin in the United States. Absence of the brand U.S. market; Adoption of guerilla marketing approach; Goals of Mini.
ACCESSION #
6036013

 

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