TITLE

The Method To the Madness

AUTHOR(S)
Sperling, Andrea
PUB. DATE
March 2011
SOURCE
Multichannel News;3/14/2011, Vol. 32 Issue 11, p10
SOURCE TYPE
Periodical
DOC. TYPE
Interview
ABSTRACT
An interview with CBS Sports Network chairman Sean McManus and Turner Broadcasting System Inc. president David Levy is presented. McManus believes that Duke and Syracuse basketball teams will push through the National Collegiate Athletic Association (NCAA) tournament. Levy comments that the sports firms CBS and Turner collaboration turn as a challenge due to changes that might occur on deals. Levy points that firms are finding ways to reach the fans considering the move from broadcast to cable.
ACCESSION #
59333835

 

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