January 2011
SGB;Jan/Feb2011, Vol. 44 Issue 1, p64
Trade Publication
The article presents an interview with Tim Boyle, chief executive officer (CEO) and president of Columbia Sportswear Co. Boyle and his mother Gert took over the company after the death of his father in 1970 and helped in saving the company from bankruptcy. He says that he always learn from his mistakes and it helps in achieving success. He also talks about the company's commercial "One Tough Mother."


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