Customer Service Makes Him Smile

Adams, John
January 2011
Bank Technology News;Jan2011, Vol. 24 Issue 1, p12
Trade Publication
An interview with customer service manager of Citigroup Inc. Frank Eliason is presented. He discusses the bank's 2.0 social media strategy and how it is being used internally. He shares his definition on social media and differentiates it from a corporate electronic mail exchange. He also mentions that the new social media of Citi will focus on community and communication among customers and employees.


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