TITLE

No blue-light specials for Mercedes, Halata says

AUTHOR(S)
Henry, Jim
PUB. DATE
November 2001
SOURCE
Automotive News;11/12/2001, Vol. 76 Issue 5957, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Presents an interview with Paul Halata, the chief executive officer of Mercedez-Benz USA Inc. on sales volume targets in Durham, North Carolina. Reason of sales decline; Reassessment of marketing plans; Realignment of production.
ACCESSION #
5586630

 

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