TITLE

Analysts: Relationship Banking Is Out, Now It's All About Context

AUTHOR(S)
Sausner, Rebecca
PUB. DATE
October 2010
SOURCE
Bank Technology News;Oct2010, Vol. 23 Issue 10, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
An interview with Alex Sion, vice president of the financial services at Sapient is presented. When asked how personal financial management (PFM) tools can fit to banks, he states that the tool is the key in engaging customers. He states that unless banks adapt mobile technology, several innovations will surge from other places. He emphasizes that the use of branches as broadcast points have several benefits.
ACCESSION #
54580958

 

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