TITLE

Leach: A strong brand identity takes balance

AUTHOR(S)
Treece, James B.
PUB. DATE
October 2001
SOURCE
Automotive News;10/1/2001, Vol. 76 Issue 5951, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Presents an interview with Martin Leach, the product development chief of Ford of Europe on brand identity in Frankfurt, Germany. View of the company in sharing platform; Emphasis of the company on excellence; Percentage of in time-to-market reduction.
ACCESSION #
5382802

 

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