Leach: A strong brand identity takes balance

Treece, James B.
October 2001
Automotive News;10/1/2001, Vol. 76 Issue 5951, p17
Trade Publication
Presents an interview with Martin Leach, the product development chief of Ford of Europe on brand identity in Frankfurt, Germany. View of the company in sharing platform; Emphasis of the company on excellence; Percentage of in time-to-market reduction.


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