Katz, Jason
July 2010
Special Events;Jul/Aug2010, Vol. 29 Issue 4, p14
Trade Publication
An interview with Jason Katz, president of Atmosp(here) Communications and Events Inc., is presented. When asked about the strategies and elements built into events to measure return of investment (ROI), Katz shares that ROI occurs when an agreement with the client on certain assumptions is reached. He contends that quick measurements can be made from management reports, surveys, and examination of differences in sales and productivity based on implemented metrics.


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