TITLE

MEASURING EVENT ROI

AUTHOR(S)
Katz, Jason
PUB. DATE
July 2010
SOURCE
Special Events;Jul/Aug2010, Vol. 29 Issue 4, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
An interview with Jason Katz, president of Atmosp(here) Communications and Events Inc., is presented. When asked about the strategies and elements built into events to measure return of investment (ROI), Katz shares that ROI occurs when an agreement with the client on certain assumptions is reached. He contends that quick measurements can be made from management reports, surveys, and examination of differences in sales and productivity based on implemented metrics.
ACCESSION #
53400191

 

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