Costello, Michael
July 2010
People Management;7/29/2010, p28
An interview with Edward de Bono, proponent of lateral thinking, about his theory and its implications for human resources (HR) is presented. De Bono believes that creative thinking offers solutions to modern problems and can be produced on demand instead of chance or luck. After working with various companies, he says that he is proud working with Nokia after the company applied creativity that made it the world's biggest mobile supplier from being a toilet paper maker. He suggests creating creativity centres where employees can share their ideas.


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